True Colour Beauty | Clean, Vegan & Cruelty-Free Cosmetics

Where Clean Beauty Meets Compassion

Cruelty-Free Makeup You Can Feel Good About

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True Luxury Lipstick by True Colour Beauty

Lip Makeup

From matte to glossy, find your signature shade.

Face Essentials

Skin-loving foundations, BB creams & more.

Radiant Renewal Duo: Eye & Face Care Set | TC-Beauty

Skincare That Cares

Nourish your glow the clean way.

About the Brand

At True Colour Beauty, we believe in bold expression without compromise. Our clean, cruelty-free makeup and skincare are made with high-quality ingredients—never harsh chemicals or toxins. We’re Leaping Bunny certified and proudly committed to small-batch, ethical beauty that works.

Whether you're enhancing your natural glow or going full glam, everything we make is designed to feel as good as it looks.

mix n match your favorite shades

Popular Makeup Trio

Discover our iconic BB Creams, Blushes, and Lipsticks that are perfect for quick touch-ups whenever you're on the go. Lightweight, and designed for the busy modern woman.

BEST MAKEUP TRIO

Sale up to 24%

Liquid Blush - Cherry Kiss

$25.99 USD ~~$33.99 USD~~

BB Cream with SPF

$27.99 USD

+5

Matte Lip Stain

5 (2 reviews)

$23.99 USD

+8

Define Your Eyes

Everything you need for defined eyes and flawless application. From bestselling eyeshadows to must-have brushes and palettes, these top-rated faves are all eyes on beauty.

Sale 16% Top Rated

True Colour Pro Eyeshadow Palette - Shimmering Sun

5 (1 review)

$25.99 USD ~~$30.99 USD~~

Sale 16% Top Rated

True Colour Pro Eyeshadow Palette - Desert Breeze

5 (3 reviews)

$25.99 USD ~~$30.99 USD~~

Sale 16% Top Rated

True Colour Pro Eyeshadow Palette - Dark Storm

5 (2 reviews)

$25.99 USD ~~$30.99 USD~~

Sale 16% Top Rated

True Colour Pro Eyeshadow Palette - Blushing Clouds

5 (2 reviews)

$25.99 USD ~~$30.99 USD~~

20% Off True Cover Foundation

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Shop Full Cover Foundation

Shop All Foundation

Model is wearing Tuscan Full Cover Foundation

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True Talk: Beauty & Beyond

Clean beauty insights, cruelty-free skincare tips, and honest takes from the True Colour Beauty team. Discover ingredient deep-dives, how-tos, and honest talk that goes beyond the surface.

Where Clean Beauty Meets Compassion

Lip Makeup

Face Essentials

Skincare That Cares

About the Brand

Popular Makeup Trio

Define Your Eyes

The clock is ticking on these sales.

20% Off True Cover Foundation

Model is wearing Tuscan Full Cover Foundation

True Talk: Beauty & Beyond