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Embrace clean beauty products exclusively for you.

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20% Off True Cover Foundation

Model is wearing Tuscan Full Cover Foundation

Model is wearing Tuscan Full Cover Foundation

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Mega Makeup Sale! BOGO on Lipstick, Eyeshadow & Blush

Stock up & save! Buy 1 Get 1 Half Off Lipstick, Lip Gloss & Liquid Shimmer. PLUS, Mix & Match Eyeshadow & Blush: Buy 2, Get 1 FREE! Shop now.

HOT DEALS
Our brand's commitment to high-quality, toxin-free makeup and skincare earns Leaping Bunny Certification.

Where Clean Beauty Meets Compassion

We are built on the principle that beauty should be both powerful and ethical, offering a range of makeup and skincare products formulated with high-quality, clean ingredients, free from harsh chemicals, toxins, and unnecessary additives.

All items are 100% cruelty-free, verified by the prestigious Leaping Bunny Certification. This certification reassures customers that True Colour Beauty follows the strictest guidelines for animal welfare in its supply chain and product development.

Our mission is to empower individuals to enhance their natural beauty with products they can feel good about using, knowing they are both effective and ethically produced.

beautiful natural young girl
Buildable, Vegan, Eco-Friendly

Earthbound Satin Foundation

Experience radiant skin with Earthbound Satin Foundation. Vegan, paraben-free, buildable coverage, lightweight comfort, and eco-friendly packaging. Suitable for all skin types.

Reviews from Our True Beauties

Our Standards

All of our products are made with nourishing, skin-loving ingredients that help support the integrity of your skin and leave it looking better long after taking your makeup off.
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