46 Exclusive Shades. Vegan. Cruelty-Free
Find Your Perfect Shade of Foundation & Bronzer
Get a year-round sun-kissed glow with Essence of Earth Powder Foundation
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Bold & Natural Effortless Beauty
From subtle elegance to bold confidence, discover products designed to enhance your unique features. Feel good knowing every choice aligns with your values.
True Colour Pro Eyeshadows – High-Pigment & Crease-Free Shades
Cruelty-Free Beauty You’ll Love
Transform your routine with makeup and skincare that’s kind to animals and your skin. Ethical, effective, and made to make you feel amazing.
Skincare Essentials for Hydration & Radiance
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Frequently Asked Questions
What ingredients are used in your products?
Our products are made with natural, high-quality ingredients that are free from parabens, sulfates, and phthalates. Each product page includes a full list of ingredients for transparency.
Do you ship internationally?
Yes, we offer international shipping. Rates and delivery times vary by location. Please check our shipping policy for details.
Can I track my order?
Yes, once your order is shipped, we’ll send you a tracking number via email so you can monitor its progress.
Clean & Natural Eyeshadow Colours Inspired by Nature
Step into a New Era of Natural Beauty
Discover clean, cruelty-free makeup and skincare that enhances your natural beauty. Pure ingredients, ethical practices, and stunning results.
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Let customers speak for us
I purchased 3 gift cards from TrueColourBeauty for my girls, each received theirs promptly and absolutely loved these products. Definitely would buy again for the convenience and quality products too!!
I literally cannot get enough of these matte lipsticks! There amazing and last all day! Would 100% recommend
This lipstick is so creamy and gorgeous and I got so many compliments
I am obsessed with this matte lipstick! If you want a lip product that doesn’t budge all day this is the product for you! Plus the colour pay off is amazing 🤩
I have used this highlighter on my face and eyes! So pretty!
This foundation is very soft to the touch after applied. A great lightweight formula with a great coverage for uneven skin tones. I love it and highly recommend the product.
This glitter is amazing for upping your lip look! I love the way it just shimmers on the lip!!
Best fallen pallet ever!
Love this color.. I put a swatch on my arm for the review and literally had to get makeup remover to get it off. It definitely stays on and stays put. I like that incan put a little gloss over it for an evening look.
Loved this lip liner. The colour was amazing and lasted well
It is so hard to match lip shades for my skin tone, but this came out perfect. I love the softness of this product and gratitude it’s not sticky like other brands I’ve tried. Stays a long time.
This liner didn't smear or smudge like most! I love it.
This foundation is beautiful! The finish is perfect!
Wow the best mascara I’ve ever used made my eyelashes so long, I was going to wear false lashes until I tried this my lashes were longer than the fake ones after this mascara!
Lovely product, held my eyebrows all day!