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20% Off True Cover Foundation

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Model is wearing Tuscan Full Cover Foundation

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Hot Sale on Liquid Blush

Save 24% on all Liquid Blush

Sale 24%

Mega Makeup Sale! BOGO on Lipstick, Eyeshadow & Blush

Stock up & save! Buy 1 Get 1 Half Off Lipstick, Lip Gloss & Liquid Shimmer. PLUS, Mix & Match Eyeshadow & Blush: Buy 2, Get 1 FREE! Shop now.

HOT DEALS

True Luxury Lipstick by True Colour Beauty

Buy 1 Get 1 Half Off

Purchase any Luxury Lipstick & get a second lipstick 50%Off

Eyeshadow singles on sale now at True Colour Beauty

Buy 2 Get 1 Free

Buy 2 Single Eyeshadows & get 1 Free Mix-N-Match with your favorite Blush

Buy 2 Get 1 Free

Mix-N-Match your Favorite Blush & Eyeshadow Combos

Buy 1 Get 1 Half Off

Purchase any Matte Lip Stain, Gloss & Shimmer and get a second lipstick 50%Off

Certified Sustainable Beauty

Our brand's commitment to high-quality, toxin-free makeup and skincare earns Leaping Bunny Certification.

Where Clean Beauty Meets Compassion

We are built on the principle that beauty should be both powerful and ethical, offering a range of makeup and skincare products formulated with high-quality, clean ingredients, free from harsh chemicals, toxins, and unnecessary additives.

All items are 100% cruelty-free, verified by the prestigious Leaping Bunny Certification. This certification reassures customers that True Colour Beauty follows the strictest guidelines for animal welfare in its supply chain and product development.

Our mission is to empower individuals to enhance their natural beauty with products they can feel good about using, knowing they are both effective and ethically produced.

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Reviews from Our True Beauties

Nic

Nic's Beauty Reviews

I am obsessed with this matte lipstick! If you want a lip product that doesn’t budge all day this is the product for you! Plus the colour pay off is amazing 🤩

Carla

1st Time Customer

I love the quality of the brushes. They are great makeup brushes. Softness is superb! Great buy and highly recommend.

Kyla

Makeup Artist

Absolutely flawless! This foundation is beautiful! The finish is perfect!

Emily

Product Tester

I have the shade silk and it was very light on my skin. Overall I think this is the best full coverage foundation i have used, I am also quite freckly on my face and it covered really well.

Addie

Professional MUA

I ordered 6 shades for a wedding party. I am a makeup artist and these shades were very compatible with each other for blending, highlighting and building colors I needed. Everything came out perfect.

mix n match your favorite shades

Most Popular Makeup Trio

Discover our iconic BB Creams, Blushes, and Lipsticks that are perfect for quick touch-ups whenever you're on the go. Lightweight, and designed for the busy modern woman.

BEST MAKEUP TRIO

Sale 24%

Liquid Blush - Cherry Kiss

$25.99 USD ~~$33.99 USD~~

Matte Liquid Lip Stain - Dark Cherry

$23.99 USD

BB Cream with SPF

$27.99 USD

+5

Buildable, Vegan, Eco-Friendly

Earthbound Satin Foundation

Experience radiant skin with Earthbound Satin Foundation. Vegan, paraben-free, buildable coverage, lightweight comfort, and eco-friendly packaging. Suitable for all skin types.