In 2025, beauty is about more than just aesthetics, it’s about ethics. As conscious consumers continue to demand transparency, sustainability, and compassion from the brands they support, cruelty-free beauty has evolved from a niche category into a global movement. At True Colour Beauty, this is more than a trend, it’s the foundation of who we are.
We’re proud to be Leaping Bunny Certified, the gold standard in cruelty-free cosmetics. This means every single one of our products is guaranteed free of animal testing at every stage of development, from ingredients to finished formulas. It’s a promise we’ve made from day one, and a standard we hold ourselves to every day.
Here’s why cruelty-free matters now more than ever and why it's at the heart of everything we do.
1. The Demand for Transparency Is Loud and Clear
Modern beauty consumers don’t just want to look good, they want to feel good about their choices. In 2025, vague claims and greenwashing don’t cut it. People are reading ingredient labels, asking about testing practices, and holding brands accountable. As a Leaping Bunny Certified company, we offer that peace of mind. Our customers know exactly where we stand.
2. Global Legislation Is Catching Up
Around the world, countries are passing laws to ban or limit animal testing in cosmetics. Canada, Australia, and multiple U.S. states have made historic strides in outlawing these outdated practices. But legislation alone isn’t enough. It’s up to brands to lead with integrity and certifications like Leaping Bunny help you know who’s truly walking the walk.
3. No Compromise on Quality or Performance
Being cruelty-free doesn’t mean you have to settle for less. Today’s clean beauty products ours included deliver bold pigment, lasting performance, and nourishing formulas without any animal harm. We’ve invested in safer, smarter ingredients to bring you makeup and skincare that performs beautifully and aligns with your values.
4. It’s About More Than Testing, It’s a Lifestyle!
Choosing cruelty-free is often the first step into a more mindful, sustainable lifestyle. For us at True Colour Beauty, it also means staying toxin-free, keeping our formulas clean, and using responsibly sourced ingredients. It’s a holistic approach to beauty that puts people, animals, and the planet first.
5. How You Can Support Cruelty-Free in 2025
Look for the Leaping Bunny logo. It’s the most trusted cruelty-free certification worldwide.
Choose brands that lead by example. Small, mission-driven companies like ours are setting a new standard.
Use your voice. Share your values and ask brands to do better. Every purchase makes a statement.
True Colour Beauty: Proudly Leaping Bunny Certified
Our mission has always been to create high-quality, clean beauty that’s 100% cruelty-free - no shortcuts, no exceptions. When you choose True Colour Beauty, you’re choosing to stand with animals, protect your health, and support a future where beauty and compassion go hand in hand.
Explore our cruelty-free collection and feel good about every step of your beauty routine. Visit our beauty collections