At True Colour Beauty, we believe in the power of authenticity. Our products are thoughtfully crafted to enhance your natural beauty without compromising on quality or ethics. We prioritize using Paraben-free, Cruelty-free, Gluten-free and Sulphate-free Products, ensuring that you can feel good about your beauty product choices.
Hi, I'm Carrie Pierce, and I've been a cosmetologist/stylist for 29 years. That's nearly three decades of transforming looks and helping people feel confident in their own skin.
I've always been drawn to the power of beauty, but also to the importance of responsibility. My years in the industry revealed a need for change and a need for beauty brands that truly cared.
While having a passion for beauty and ethical practices, I envisioned a brand that combines expertise with a commitment to cruelty-free and natural products in hair, makeup and skincare.
At True Colour Beauty, we are proud to provide you with products that enhance natural beauty without compromising on quality or ethics.
True Colour Beauty is so important to me. It's not only kind to your skin but also kind to our environment and the animals that share our planet, That’s why I’ve poured my heart into creating an all-natural line that is both effective and ethically conscious.
True Beauties: Our Community, Our Inspiration
We Love Working With You!
Nothing makes us happier than seeing our True Beauties shine. We love working with creators who are passionate about beauty, self-expression, and sharing their love for our products. Your creativity and authenticity inspire us every day, and we’re so grateful to have you as part of our community.
Real UGC Creators
@makeupmadness909
After receiving her products Emma sent us this sweet message on Instagram, "I am Obsessed With the Eyeshadow Palette. It's absolutely gorgeous and the pigmentation is unreal."
@ksgirl.24
Actual message from Kyla, "I love your eyeshadow and foundation. I use them daily. I also really like the eyeliner pencil I got."
@gloweditbyemily
I asked Emily is the foundation matched her skin tone and she replied, "Yes it does, very good coverage!
@nic_beauty_reviews
Nic 's review sais, "I am obsessed with this matte lipstick! If you want a lip product that doesn’t budge all day this is the product for you!"
MADE WITH YOU IN MIND
Our Products are Never Tested on Animals.
We're proud to be Leaping Bunny Certified, operated by the Coalition for Consumer Information on Cosmetics in the US and Canada. It is a global standard for cruelty-free products. This certification is a proof of our promise to you: beauty crafted with care, integrity, and zero compromise on quality. Meet our Fun Bunny while we wait for our licensed logo.