Apply one coat onto the center of your lips and brush towards the outer corners.
For extra shine and coverage, apply a second coat using the outer curved side of the applicator, and dab generously over lips if necessary.
- In stock
True Shine Lip Gloss | Seduction
Experience the exquisite sophistication of True Shine Lip Gloss in Seduction. This high-quality gloss is perfect for those who value both style and sustainability, providing a long-lasting, lustrous shine. With a sheer tint and subtle shimmer, Seduction effortlessly enhances your natural lip color for a touch of glamour. The formula glides on smoothly and doesn't feel sticky or heavy, making it perfect for any occasion from morning till night.
True Shine Lip Gloss Benefits:
- Imparts a radiant, long-lasting shine with a sheer, alluring tint.
- Designed with an easy-to-use doe-foot applicator for precision and ease.
- Available in stunning shimmer and natural finish options to suit your style.
- Crafted with vegan-friendly ingredients for a guilt-free beauty experience.
- Free from parabens and harmful chemicals, preserving the purity of your beauty routine.
- Packaged in eco-conscious, recyclable materials, reflecting our commitment to sustainability.
- 5 mL / 0.17 fl oz of pure, ethical beauty in every tube.
Application Tips
Ingredients
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Natural Ingredients
Eco-Friendly Products that Benefit You and the Environment
We use only natural ingredients to create clean, effective products that are free from parabens and never tested on animals. With eco-friendly packaging, we’re making sure to protect the planet, too. It’s beauty you can trust.
Sustainable Packaging
Popular Collections
Let customers speak for us
Gift Cards for the win!
I purchased 3 gift cards from TrueColourBeauty for my girls, each received theirs promptly and absolutely loved these products. Definitely would buy again for the convenience and quality products too!!
Tony Pfister
True Colour Beauty Gift Card
Amazing lipstick
I literally cannot get enough of these matte lipsticks! There amazing and last all day! Would 100% recommend
Wow 🤯
This lipstick is so creamy and gorgeous and I got so many compliments
What a product
I am obsessed with this matte lipstick! If you want a lip product that doesn’t budge all day this is the product for you! Plus the colour pay off is amazing 🤩
So pretty
I have used this highlighter on my face and eyes! So pretty!
Kyla Wertz
True Glow Highlighter Stick - Beige Lights
Great Foundation
This foundation is very soft to the touch after applied. A great lightweight formula with a great coverage for uneven skin tones. I love it and highly recommend the product.
Amazing
This glitter is amazing for upping your lip look! I love the way it just shimmers on the lip!!
Fantastic
Best fallen pallet ever!
Great color 😍
Love this color.. I put a swatch on my arm for the review and literally had to get makeup remover to get it off. It definitely stays on and stays put. I like that incan put a little gloss over it for an evening look.
Lovely colour
Loved this lip liner. The colour was amazing and lasted well
Love this color
It is so hard to match lip shades for my skin tone, but this came out perfect. I love the softness of this product and gratitude it’s not sticky like other brands I’ve tried. Stays a long time.
So good!
This liner didn't smear or smudge like most! I love it.
Kyla Wertz
Pro Colour Khol Eyeliner - Deep Black
Absolutely flawless
This foundation is beautiful! The finish is perfect!
Kyla Wertz
Earthbound Liquid Foundation - Sandstone
The best mascara!
Wow the best mascara I’ve ever used made my eyelashes so long, I was going to wear false lashes until I tried this my lashes were longer than the fake ones after this mascara!
Carrie Pierce
4-in-1 Luxury Mascara - Black
Amazing!
Lovely product, held my eyebrows all day!
Carrie Pierce
True Essence Brow Soap